SUMMARY
Challenge
People have lost their meaningful moments of connection with others during the pandemic.
Opportunity
How Might We create meaningful connections between people during times of social distance?
Intervention
A platform that allows people to customize a personalized virtual cake for their loved ones during times of social distance. The project found inspiration in celebrating birthdays while in the outbreak of the COVID pandemic.
Results
The interactions were regularly tested with people. The reactions were corny, but people enjoyed it and smile.
how it works
Concept explanation in the video below.
PROCESS
Context
The COVID-19 virus affected socialization with loved ones. Since birthdays are with friends and family, these celebrations have taken a back seat since the pandemic began.
Design challenge
How Might We create meaningful connections between people during times of social distance?
Brainstorming
PROTOTYPES
Concept
description
Easy Bake is a platform that allows people to customize a personalized virtual cake for their loved ones. We focused on giving the baker options to personalize the cake to make the program enjoyable.
value proposition
We help people make celebrations a bit more familiar during times of social distance.
endgame
Easy Bake intends to make things a bit more familiar during uncertain times.