SUMMARY
Challenge
To design an app that tells a story through interactions.
Opportunity
How Might We share the story of child labor so people become more aware of what they purchase?
Intervention
20/20 (perfect vision) is a third-party sneaker app that works alongside the International Labour Organization to fight child labor around the World.
Results
The final iteration was tested with users throughout the three weeks.
*More on the process below. The approach focuses on interactions, not solely its UI.
User testing & feedback
how it works
Concept explanation in the video below.
Concept video
PROCESS
Design challenge
To design an app that focuses on telling a story through interactions
Context
The campaign happens on June 12, 2021, World Day Against Child Labor. On this day, the app will grant users a discount if they donate.
Research phase learnings
In this phase, I learned three things. (1) Donating is the only way a person (who is not entirely immersed in social issues) can help, (2) People will buy what they want, it’s harder to change their minds, and, (3) If, given the option, users will skip and ignore social issues.
Extract from the interview:
Interviewer: “How would you feel if you saw this story when buying shoes?”
Interviewee: “I would feel pretty bad.”
Interviewer: “And what would you do next?”
Interviewee: “Yeah, I would still buy the shoes.”
Decision making
(1) The story will run at moderate speed, and the user will not be able to skip the story. In this way, they can internalize the story better.
(2) The concept is intended as an intimate conversation between the story and the user.
(3) The intention is for the user to reflect and donate what they are buying.
(4) The moment of intervention is at the point of sale. This moment is when the user is buying something for themselves and might not be thinking about how it's manufactured.
Concept
description
A fictional fundraising campaign organized by the International Labor Organization and a third-party sneaker selling app against child labor around the World.
Concept video
Concept explanation
endgame
20/20 intends to make people aware of what they purchase.
Special appreciation for all who contributed to making the project better.
Tools used: Figma, Origami, Sony Alpha6400, Miro & Premiere Pro